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Dell EMC Forum, Cairo


Event Summary

As one of over 60 one-day global events, the Cairo Forum attracted over 800 attendees, who discussed how modernization of IT technology increases agility and reduces cost and risk, while enabling hybrid cloud and software-defined enterprise models to drive innovation in their businesses at they confront the new digital economy.

Forum Photo Gallery

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To view more images from the Dell EMC Forum in Cairo, please click here

Keynote Speaker

Patricia Florissi

Patricia Florissi

Vice President, Global CTO for Sales Distinguished Engineer
Dell EMC

Patricia Florissi is Vice President and Global Chief Technology Officer (CTO) for Sales. As Global CTO for Sales, Patricia helps define mid and long term technology strategy, representing the needs of the broader EMC ecosystem in EMC strategic initiatives. Patricia also acts as the liaison between EMC and our customers and partners, to foster stronger alliances and deliver higher value to EMC clientele. Patricia is an EMC Distinguished Engineer, holds a Ph. D. in Computer Science from Columbia University in New York, graduated valedictorian with an MBA at the Stern Business School in New York University, holds multiple patents, and has published in periodicals including Computer Networks and IEEE Proceedings.

Our Partners & Sponsors

Dell EMC Forum 2017 in Cairo brought together a range of industry partners and gave them the opportunity to showcase their latest developments and demonstrate solutions.

It gave attendees the chance to meet our partners, start new professional relationships and explore the technologies that can transform their enterprise, all in one place.

EMEA Sponsors



Experience a better way to work

Today’s intensely competitive business climate is creating an unprecedented opportunity for companies to transform how they work. A range of new experiences is now possible as the workplace is reinvented for a new era. Using the right tool for the right job, businesses can now cut the wires and achieve levels of efficiency, productivity, and collaboration never before possible. How exactly are forward-thinking organizations changing the way they work to drive innovation with velocity? What are the new methods and approaches they’re embracing?

For more information:

Windows 10 Pro

Windows 10 Pro


For more information:

Microsoft - Windows Server

Microsoft - Windows Server

Windows Server 2012 R2 brings our experience delivering global-scale cloud services into your infrastructure with features and enhancements in virtualization, management, storage, networking, virtual desktop infrastructure, access and information protection, and the web and application platform.

For more information:

Platinum Sponsor



Sigma is a member of SELECT International the parent corporation for a group of fast-growing companies, which operate across the EMEA region to provide advanced solutions of IT systems and services with a major focus on the Data Science concept ( Sigma acts as SELECT International arm, which provides IT systems for data storage, virtualization and analytical predictive solutions. Like every company under the umbrella of SELECT International, we work in partnership with leading global technology companies to offer multiplatform expertise across a full range of hardware, software and services. We make it easier for our clients to manage their information, so that they can spend more time managing their core businesses.

Gold Sponsor

Direct Trading

Direct Trading

Direct Trading was established, in year 2000, by a group of shareholders to exploit an identified market opportunity.  Both Managing Directors had worked for leading multinationals. They identified that most multinationals standardized globally on leading hardware and software products and therefore required Information Technology (IT) products and services to a high international standard in Egypt.

The original business concept was based on providing leading global branded hardware and software packaged with high quality local support and services at a reasonable cost to the corporate market in Egypt.

Direct Trading has built a close working relationship with its main partner, has developed a strong blue-chip customer base, and has a reputation within its customer base for excellent quality and service.  The organization now has 10+ highly skilled technical professionals.

Silver Sponsor



Established in 2005 with an eye on the IT market in Egypt, Quest was focusing on supplying various quality products and solutions from different manufacturers. As IT further impacts and drives the effectiveness and efficiency of modern organizations, the choices faced can be vast and confusing. Quest aims to simplify the choice by offering a range of industry standard and bespoke hardware, software and services which align with our customers' needs.

In a very short period of time, Quest gained its customer confidence and held a suitable market share within large government authorities, educational institutes, and private corporate organizations. This has positioned us to be one of the most preferred partner to major IT players and gained their trust.

Our vision is ""To be recognized as one of the preferred partners in the region and to be valued as one of the premier IT systems supplier in our field of business."" coping with our mission '' To supply Quality products within a Unique business environment by Experienced team seeking always to Serve our customers professionally and looking forward gaining their Trust"".

QUEST is, Quality... Unique... Experienced... Service... and Trust.



SEE (Systems Engineering of Egypt) is a Cairo based system integrator with activities all over Egypt and the region. It was founded in 1984 by a group of university professors and professionals recognizing the need for offering new technologies packed with excellent quality of support.

SEE is the leading Egyptian and Regional Marketer of Data Communication and Retail Banking services/equipment. Maintaining the highest professional standards in customer support is the philosophy that SEE follows to better serve its clients.

A dynamic and young team of professionals with strong academic background and technical experience remains its primary and dominant strength (150 technicians out of 210 employees). SEE has been growing steadily from a small private partnership Company (LE 21000) to a group of regional share holding companies (Over LE 35 Million in capital and over LE .3 Billion in revenue).

SEE has gained a reputation for outstanding achievement and quality. Maintaining the company’s national and regional reputation has been the management’s main aim throughout the years of operation. So, it is not surprising that over 70% of SEE’s annual revenue comes from ongoing projects and loyal list of clients.

Distributor Sponsor



Metra is the leading distributor in Middle East in sales, marketing and logistics for the IT industry.As a very important link in the technology value chain, Metra creates sales and profitability opportunities for vendors and resellers through marketing programs, logistics services, technical support, financial services and product aggregation and distribution. Since its beginnings in 1982, Metra has connected technology solution providers with vendors, identifying markets and technologies that shape the IT industry.

The company supports operations through an extensive sales and distribution network throughout the Middle East region and has future plans to widely expand in the promising African market.



VAS Integrated Solutions focus on providing comprehensive solutions that meet client’s needs and expectations in the areas of DC (Data centers), SDDC (Software Defined Data Centers), converged infrastructures, Virtualization, Big Data, Data Management, Security, Mobility, and Cloud Computing enablement.  Since started in 1999, VAS Integrated Solutions goal was always helping its clients to better optimize their infrastructure, improve business performance, enhance agility, reduce operational cost and increase competitive advantages.

In its role as a specialized Value Added Distributor, VAS Integrated Solutions supports resellers and partners in Egypt and Libya in the selection and implementation of quality technology solutions based provided by EMC Federation of companies (EMC II, Pivotal, RSA, VCE and VMware).

Sponsored By



Equinox International is a leading provider of infrastructure technology solutions and services in the Middle East and Africa (MEA) region, with a complete portfolio of solutions to meet the mission critical objectives of enterprises and service providers. Our solutions and services allow clients to build their infrastructures smarter, reduce the total cost of ownership (TCO), and increase the availability and robustness of their services and applications.

Equinox International has two major regional hubs: Equinox Middle East, which is based in Cairo with offices in U.A.E. and Saudi Arabia; and Equinox Africa, which is based in Lagos, Nigeria. Equinox International delivers consistently high levels of customer service to its 200 plus clients throughout the MEA region. Working closely with market leading technology partners and vendors allows Equinox International to offer an unrivaled level of expertise and experience in the multifaceted industries of Telecommunications, Technology and Information Systems.



Mantrac ITD was founded in 1997. It's a part of the renowned Mantrac Group , a subsidiary of the internationally recognized Mansour Group which is a privately owned trading conglomerate founded in Egypt.

Understanding the importance of information technology and the vital role it plays in the business world, Mantrac ITD has become a leading solution provider in the field of IT and office equipment distribution. Through its wide distribution network, the IT Distribution business has become a multi-brand/ multi-product distributor.

Mantrac ITD now is distributing DELL, Lenovo, acer, IBM, AVAYA, Fortinet, … and a wide range of products that allow us to satisfy all our customer needs and remain as the leader of the ITD Egyptian market covering all the region since 1997.


Please find below links to download the available presentations from the Dell EMC Forum 2017 in Cairo

IT Transformation Track - Cloud Landscape

The Internet of Things, Simplified: Anthony Sayers

Enterprise Hybrid Cloud – On-Premises Solutions: Bassam Zantout

Buy vs Build: Converged Platforms are the New End Game: Tom O'Reilly

Software Defined Storage: Ayman ElMarzky

Dell EMC: Advancing the adoption and implementation of HPC solutions: Dr. Wayne Glanfield

The Impact of Hyper-converged Infrastructure on the IT Landscape: Ahmad Allam

IT Transformation Track - Modern Infrastructure

Modernize without Compromise with ALL-FLASH: Ossama El Samadoni

Dell EMC Networking: Unleashing Innovation that drive outs complexity: Rafik Sulaiman

Store.Analyze.Preserve Your Big Data Assets: Ali Hassib

DELL EMC Servers: Innovation at the Core of your Data Center: Shams Hasan

Dell EMC Networking: Solutions for the Future-Ready Enterprise: Moataz Allam

Workforce Transformation Track

Cloud Client Computing: understanding VDI end to end: Hicham Ayadi

Dell EMC Services: Driving the rapid adoption and optimization of your digital technologies: Bensalem Boutalib

Dell Client Product Overview: Emad Sallam

Security Transformation Track

Business Driven Security: Ahmed Abdallah

Video Surveillance Solutions: Scale-out architecture from Edge to Core: Nigel Stein

Microsoft: Microsoft Windows Server 2016 Features

Direct: Let The Transformation Begin

Sigma: Advanced Analytics and the DELL EMC Analytics Solution